Purpose A substantial, albeit scattered, body of research evidence is accumulating in the
cause-related marketing (CRM) research stream. Thus, there is a need of a systematic …

Purpose Small and medium-sized enterprises (SMEs) are an important contributor to
emerging countries' economic growth. However, SMEs have been struggling to sustain their …

In this study, we are interested in how export firms organize knowledge management and
increase product innovation performance. Prior studies have concluded that knowledge …

While the literature emphasizes the importance of knowledge and foreign market knowledge
for international performance, it is unclear about the intervening/mediating relationships …

Ventures face a duality in developing marketing capabilities—ventures may lack the
resources and have a limited understanding of the market to develop marketing capabilities …

Purpose This paper aims to investigate how to improve new product performance in
turbulent circumstances of emerging economies. Design/methodology/approach This paper …

Firms need sufficient resources (tangible and intangible) and capabilities to build unique
products due to customers' demands and choices, market competition and globalization …

Purpose This study aims to investigate how international entrepreneurial firms (IEFs)
successfully commercialise innovative products/services internationally. In doing so, the …

Purpose Based on the resource-based view and dynamic capabilities theory, this study aims
to examine the complementarity between market orientations and launch proficiency as a …

Despite the growing research interest in customer participation, few studies explore how
institutional forces affect a firm's decision to engage customers in their new product …