Research question This paper questions why, despite capitalism's intimate connections with
sport, it is rarely named, let alone explicitly discussed in sport management. It questions …

Contemporary research into the impact of major sports events shows that the widely used
(and popular) claim of economic benefits associated with hosting them is misleading or–at …

Purpose Owners of the US-based sport teams are seeing consistent gains on their financial
investments, no matter the success of their teams on the playing field or their impact on the …

The tangible effects of hosting major sporting events have been thoroughly examined in
recent years. The consensus among scholars is that the effects on tourism, inbound foreign …

Research question: A growing number of studies of professional team sports have tried to
understand the drivers behind match-day attendance. However, no research has ever been …

Purpose European elite professional basketball clubs do not pursue economic profit
maximization per se, but they also seek to create social value for stakeholders due to the …

Purpose Professional basketball clubs generate value not only for shareholders, but also for
other stakeholders. These organizations create a broader social value for a wide range of …

Purpose The purpose of this paper is to investigate firms' reasons and motives for becoming
sponsors and how they benefit from this networking engagement by exploring sponsorship …

Research question: The body of literature examining potential trickle-down effects from elite
sport success to mass sport participation has grown considerably over the years. The …

In recent years, universities increasingly had to compete for talented students. Besides
running other marketing activities, universities began to cooperate with local professional …