In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …

Interactivity, which is a key characteristic of the live streaming commerce environment,
fosters users' active attitudes and behaviors in communications and transactions. However …

Despite the demonstrated importance of customer sentiment in social media for outcomes
such as purchase behavior and of firms' increasing use of customer engagement initiatives …

Twenty years ago, there were all but a handful of scholarly studies published about the
economics of the motion picture industry. Over the first decade of the new millennium, this …

Despite the popular use of social media by consumers and marketers, empirical research
investigating their economic values still lags. In this study, we integrate qualitative user …

Social interaction (peer) effects are recognized as a potentially important factor in the
diffusion of new products. In the case of environmentally friendly goods or technologies, both …

We leverage the newly emerging business analytical capability to rapidly deploy and iterate
large-scale, microlevel, in vivo randomized experiments to understand how social influence …

We examine how firms can create word-of-mouth peer influence and social contagion by
designing viral features into their products and marketing campaigns. To econometrically …

Our objective in this paper is to measure the impact (valence, volume, and variance) of
national online user reviews on designated market area (DMA)-level local geographic box …

Digital platforms have been developing fast which transform the benefits and costs of rapid
internationalization of firms on them. Employing transaction cost economics perspective, we …