Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior
D Oyserman - Journal of Consumer Psychology, 2009 - Elsevier
Choices are often identity-based but the linkage to identity is not necessarily explicit or
obvious for a number of reasons. First, identities feel stable but are highly sensitive to …
obvious for a number of reasons. First, identities feel stable but are highly sensitive to …
Keeping it real: How perceived brand authenticity affects product perceptions
MD Cinelli, RA LeBoeuf - Journal of Consumer Psychology, 2020 - Wiley Online Library
This article examines the effects of firm motivation (an intrinsic or extrinsic interest in their
product) on perceptions of brand authenticity and anticipated product quality. Specifically …
product) on perceptions of brand authenticity and anticipated product quality. Specifically …
The self and the brand
A Kirmani - Journal of Consumer Psychology, 2009 - Elsevier
Whereas [Oyserman, D. 2009. Identity-based motivation: Implications for action-readiness,
procedural-readiness, and consumer behavior. Journal of Consumer Psychology.(this …
procedural-readiness, and consumer behavior. Journal of Consumer Psychology.(this …
Accountability moderates the effects of egoistic and altruistic appeals in prosocial messages
M Pittman - Journal of Consumer Marketing, 2020 - emerald.com
Purpose This paper aims to clarify the relationship between consumer accountability and
responses to egoistic and altruistic appeals. It proposes that when consumers' relationships …
responses to egoistic and altruistic appeals. It proposes that when consumers' relationships …
Brand authenticity and strategic response to crises: Symbolic effects of donation type on purchase intent and digital engagement
Brand Authenticity is paramount in contemporary advertising and brands can communicate
their authenticity by supporting social and environmental crises. Brands often donate money …
their authenticity by supporting social and environmental crises. Brands often donate money …
From mix-and-match to head-to-toe: how brand combinations affect observer trust
Consumers use brands in many combinations, from mixing-and-matching multiple brands
(eg, Nike shoes, Puma shirt, and Asics shorts) to using products primarily or solely from one …
(eg, Nike shoes, Puma shirt, and Asics shorts) to using products primarily or solely from one …
Brand avoidance–a services perspective
Brand avoidance – a services perspective | Emerald Insight Books and journals Case studies
Expert Briefings Open Access Publish with us Advanced search Brand avoidance – a services …
Expert Briefings Open Access Publish with us Advanced search Brand avoidance – a services …
'It's all about the packaging': investigation of the motivations, intentions, and marketing implications of sharing photographs of secondary packaging on Instagram
KL Ilich, M Hardey - Information, Communication & Society, 2020 - Taylor & Francis
The phenomenon of 'unboxing'purchases has confidently and prolifically emerged into
popular culture, with consumer-generated images of the branded and stylised shopping …
popular culture, with consumer-generated images of the branded and stylised shopping …
Exploring the mediating effect of parent brand reputation on brand equity
Companies with product line consisting of multiple brands very well understand the
weightage of parent brand reputation as a seal of approval to consumers. This …
weightage of parent brand reputation as a seal of approval to consumers. This …
Multicultural advertising: Impact of consumers' need to belong and brand use on self-brand connection and communal-brand connection
The purpose of this study is to explore the effect of need to belong and brand use as an
identity signal in multiethnic advertising compared to other advertising approaches. The …
identity signal in multiethnic advertising compared to other advertising approaches. The …