The recent surge in AI technologies, like ChatGPT, has sparked significant interest in their
potential to revolutionize various industries, with the travel and tourism sector at the forefront …

Analyzing human-robot collaboration, this study draws on insights from cognitive science
and psychology, with a particular focus on developing strategies for instructing robots and …

Conversational agents are increasingly handling a significant volume of service interactions
and are projected to handle up to 95% of customer service interactions. However, like any …

This study developed and validated a theoretical model that examines how different
typeface types (handwritten vs. machine-written) in souvenirs affect tourists' purchase …

The objective of this research is to assess tourists' subjective and psychological well-being
during and after their trips through a multiwave design. Drawing on self-determination theory …

Purpose Customer engagement has key practical implications for hospitality management.
However, little is known about how perceived coolness and wow affect customer …

The concept of anthropomorphism has been described as a psychological process in which
people perceive inanimate agents as humanlike. In branding context, this approach has …

Demand for ecotourism is increasing due to higher awareness of environmental damage
and the hype in social media. To minimize over-tourism, the government is considering …

En Perú, la gastronomía peruana, con restaurantes reconocidos internacionalmente como
Central y Mayta, los restaurantes han implementado estrategias de marketing para …