Internal marketing is a method of cultivating high-level employee performance. However, the
concept is marred with confusion due to the wide range of definitions and consequent …

The present study examines the roles of internal communication (IC), job engagement (JE),
organisation engagement (OE) and job satisfaction (JS) in producing employee loyalty (EL) …

Previous studies have investigated drivers of customer retention in the mobile
telecommunications industry worldwide. These studies call on scholars pay to attention to …

This research aims to 1) describe the description of Job Satisfaction, Employee Loyalty, and
Performance. 2) analyze the effect of Job Satisfaction on Employee Performance. 3) to …

Purpose This research aims to test employee loyalty in the hotel industry, particularly during
the Covid-19 pandemic. This study examines the relationship between leader support in …

Objetivo: Analizar el endomarketing desde el enfoque de la sostenibilidad, mediante la
elaboración de una revisión de la literatura. La pertinencia del estudio se justifica en la …

Purpose The purpose of this paper is to verify the relationship of job satisfaction in the
banking sector with its antecedent constructs (financial rewards and psychological rewards) …

Purpose The purpose of this paper is to examine some of the antecedents and outcomes
associated with a sense of place (SOP) on the part of Myanmar migrant workers working in …

Internal marketing (IM) is increasingly recognized as a tool to institutionalize organizational
values, improve employee commitment and enhance customer satisfaction. A theoretical …

Purpose: This study assesses the mediating role of employee engagement and
organisational citizenship behaviour in the relationship between employee empowerment …