[图书][B] What is optimal control theory?

SP Sethi, SP Sethi - 2019 - Springer
Many management science applications involve the control of dynamic systems, ie, systems
that evolve over time. They are called continuous-time systems or discrete-time systems …

Strategic pricing with reference effects in a competitive supply chain

J Zhang, WK Chiang, L Liang - Omega, 2014 - Elsevier
The reference-price effect refers to the demand deviation caused by consumers' perceived
losses or gains when the current market price of a product differs from a cognitive …

Green supply chain performance with cost learning and operational inefficiency effects

Q Zhang, W Tang, J Zhang - Journal of Cleaner Production, 2016 - Elsevier
Environmental issues are receiving significant attention from the public, accelerating the
development of green supply chain in operations management. This study focuses on the …

Joint pricing and advertising strategy with reference price effect

L Lu, Q Gou, W Tang, J Zhang - International Journal of Production …, 2016 - Taylor & Francis
Consumers are susceptible to reference price effects when they make purchase decisions
for a certain product. Meanwhile, the sales price and advertisement are the determinable …

Accounting for consumers' environmental concern in supply chain contracts

F Yao, E Parilina, G Zaccour, H Gao - European Journal of Operational …, 2022 - Elsevier
Consumers are increasingly concerned about pollution and are, at least in part, making their
purchases accordingly. In this paper, we consider a supply chain where demand depends …

Myopic vs. far-sighted behaviours in a revenue-sharing supply chain with reference quality effects

G Liu, SP Sethi, J Zhang - International Journal of Production …, 2016 - Taylor & Francis
In this paper, we consider a dynamic supply chain where a manufacturer produces and
distributes a featured product through an exclusive retailer to end consumers. The …

Cooperative advertising: A way escaping from the prisoner's dilemma in a supply chain with sticky price

F Lu, W Tang, G Liu, J Zhang - Omega, 2019 - Elsevier
This paper develops a differential game in a two-player supply chain with sticky price where
a manufacturer provides a cooperative advertising program for a retailer. The manufacturer …

Research on closed loop supply chain with reference price effect

J Xu, N Liu - Journal of intelligent Manufacturing, 2017 - Springer
This paper considers a closed loop supply chain with the manufacturer as the Stackelberg
leader. The manufacturer faces three different reverse channels, ie,(1) manufacturer …

Dynamic oligopoly pricing with reference-price effects

L Colombo, P Labrecciosa - European Journal of Operational Research, 2021 - Elsevier
We analyze the strategic implications of consumers' reference-price effects, either symmetric
(for loss-neutral consumers) or asymmetric (for loss-averse consumers), in a differentiated …

Competitive pricing and innovation investment strategies of green products considering firms' farsightedness and myopia

G Liu, H Cao, G Zhu - International Transactions in Operational …, 2021 - Wiley Online Library
With the deterioration of ecological environment and the improvement of consumer
environmental awareness, a number of firms are actively engaging in product innovation to …