[HTML][HTML] Advertising expenditure and stock performance: A bibliometric analysis
Firms' advertising expenditure and its impact on their stock performance have been widely
studied. However, existing reviews have often considered them independently, resulting in a …
studied. However, existing reviews have often considered them independently, resulting in a …
The relationship between csr communication on social media, purchase intention, and e-wom in the banking sector of an emerging economy
Modern businesses in the present digital age are facing different challenges for survival and
growth due to the stiff competitive environment that prevails almost in every sector …
growth due to the stiff competitive environment that prevails almost in every sector …
The relationship of CSR communication on social media with consumer purchase intention and brand admiration
With the advent of the Internet and other digital technologies, contemporary businesses from
all sectors are using social media for communication with consumers to engage them …
all sectors are using social media for communication with consumers to engage them …
The role of CSR engagement in customer-company identification and behavioral intention during the COVID-19 pandemic
Y Wu, W Zhu - Frontiers in psychology, 2021 - frontiersin.org
The global coronavirus pandemic has reignited a strategic debate among the business
community of the necessity for corporate social responsibility (CSR) engagement in the ever …
community of the necessity for corporate social responsibility (CSR) engagement in the ever …
Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic
COVID-19 is a viral disease also comprehended as a coronavirus pandemic that has
compelled the world to revisit business strategies to encounter COVID-19 challenges. Over …
compelled the world to revisit business strategies to encounter COVID-19 challenges. Over …
Responsible tourism and hospitality: The intersection of altruistic values, human emotions, and corporate social responsibility
The burgeoning tourism and hospitality industry is plagued by numerous challenges that
pose significant hurdles to its long-term success and sustainability. These challenges …
pose significant hurdles to its long-term success and sustainability. These challenges …
CSR communication through social media: A litmus test for banking consumers' loyalty
Prior literature in the field of corporate social responsibility (CSR) has largely focused on
investigating its relationship with organizational-related outcomes, whereas the impact of …
investigating its relationship with organizational-related outcomes, whereas the impact of …
Impact of vlog marketing on consumer travel intent and consumer purchase intent with the moderating role of destination image and ease of travel
The following study first examined how consumers are influenced by social media
advertising and what role vloggers play in influencer marketing. Secondly, the factors …
advertising and what role vloggers play in influencer marketing. Secondly, the factors …
[HTML][HTML] Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets
M Luger, KM Hofer, A Floh - International Business Review, 2022 - Elsevier
Corporate social responsibility (CSR) has received increased attention in academia and
business practice given the growing environmental awareness in the global marketplace …
business practice given the growing environmental awareness in the global marketplace …
Micro CSR intervention towards employee behavioral and attitudinal outcomes: a parallel mediation model
SR Manzoor, A Ullah, R Ullah, A Khattak… - Humanities and Social …, 2023 - nature.com
The purpose of the study is to (a) examine the impact of perceived micro Corporate Social
Responsibility (micro-CSR) on organizational (trust, justice, identification) and employee job …
Responsibility (micro-CSR) on organizational (trust, justice, identification) and employee job …