SMS advertising perception has been found to have a significant influence over consumer
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …

The success of mobile phone-based short messaging service (SMS) commercials as a tool
of promotional marketing depends upon the wording, statement, language, presentation− in …

The increasing advance and use of technology presents challenges for older users and
older generations often experience difficulty in using new technology compared with their …

Purpose: It has been discovered that SMS advertising perception has a considerable direct
or indirect impact on customer purchase intention. Based on the stimulus-organism …

With the potential benefits of time-and location-based advertisements, interactivity and
customisation through one-to-one target marketing, SMS-based (Short Messaging Service) …

Grounded in the aging and complexity literature, this experimental study investigated the
moderating role of individuals' cognitive age on the impact of recommendation agent (RA) …

Citizens of different countries are now experiencing a newly invented service delivery
channel to receive service from government portals. This study addresses whether a service …

In the last several decades, marketing channels—in terms of concept, purpose and usage,
structure, formation, functionality, and interactivity—have achieved significant deviations and …

Purpose Online reviews are regarded as a source of information for decision-making
because of the abundance and ready availability of information. Whereas, the sheer volume …

Extensive implementation of information and communication technology (ICT) in public
administration has created the capacity to reengineer public service systems to develop a …