With airline companies increasingly relying on crowdsourcing websites to deploy their digital
marketing strategies, marketeers and strategists seek to acquire an understanding of the …

Purpose–This paper aims to discuss the individual participation and involvement affecting
the user engagement in social media and to answer the following research questions: Is it …

Purpose In today's networked business environment, a huge amount of data is being
generated and processed in different industries, which banking is amongst the most …

This study analyzed online purchasing behavior in the hotel industry through an integrative
framework, utilizing sets of variables rarely used in previous studies. The analysis was …

This study aims at exploring the effects of customer's personal factors and characteristics of
brand community on customers' behaviors in virtual brand community. The data were …

Purpose The aim of this research is to explore content, traffic and visibility on four social
platforms to boost social visibility. Design/methodology/approach The study explores …

Information Behavior and Digital Activism: A netnographic Analysis of Women's Environmental
Advocacy Networks on DOUYIN Page 1 Profesional de la información, 2024, v. 33, n. 3 …

The research study explores the significance of Search Engine Optimization (SEO) and
Search Engine Marketing (SEM) in enhancing brand visibility within the context of the E …

The origin of this work stems from the fact that there is a demand to see how information
technology organizations are maximizing the potential role of social media in recruitment …

Customer engagement measures in social media marketing are believed to be one of the
most important measures for social media today. Little is known about which factors …