Purpose Assessing the antecedents of innovation implementation holds importance for
companies, as previous studies have shown that without proper implementation the …

Research aims: This research is intended to examine how hotel service innovation affects
consumer decisions to stay at hotels with the intervening variable of experiential value …

This study examines how customer-centered management systems contribute to CRM
through the use of digital services. The article presents empirical evidence from an online …

This study offers a retrospective review of the Canadian Journal of Administrative Sciences
(CJAS). Using bibliometric analysis, we analyze the performance (productivity, impact) and …

Purpose This study investigates how firms build strong dynamic marketing capability (DMC)
from open innovation (OI) to enhance the performance of entrepreneurial firms. Moreover …

The present investigation aims study the sustainability of the business model of the
Portuguese SMEs operating in the B2B International market analyzing the influence of …

Purpose It is well established in marketing literature that international performance is
positively affected by marketing capabilities, whether static or dynamic. However, recent …

Competition intensity (CI), innovation capability (IC) and dynamic marketing capabilities
(DMCs) are still an interesting problem for studies in scientific research. This study aims to …

Guided by resource-based theory, this study examines the nature of the relationship
between an entrepreneurial marketing orientation (the interplay between market-oriented …

Purpose The purpose of this paper is to analyse the adaptation process of small and
medium-sized enterprises (SMEs) to volatile environment supported with learning …