Despite the prevalence of scarcity-induced sales promotion in live commerce, scholarly
inquiry began to address impulsive buying recently. This research traces live-stream …

In the era of fintech, businesses using technology other than traditional banks are providing
financial services. Crowdfunding and peer-to-peer (P2P) lending are two of the most exciting …

Purpose This paper is a bibliometric analysis of articles published on the influence of Covid-
19 on consumer behaviour. Design/methodology/approach Biblioshiny and VOSviewer …

Blockchain technology has disrupted the traditional approaches of marketing and introduced
altogether contemporary marketing frameworks using its unique capabilities of …

Building on the literature on trust and Persuasion Knowledge Theory, this study examines
the mediating role of trust in the relationship between algorithm performance expectancy …

This study is a comprehensive retrospective bibliometric and topic modelling analysis of
customer engagement within the metaverse. We carefully investigated a sample of 409 …

The metaverse has disrupted the traditional marketing practices and it has potential to
transform entire world of marketing activities with thrilling immersive experiences. This study …

The COVID-19 pandemic's pernicious consequences are characterised as quintessential
disruptors that have inflicted widespread havoc upon human, social, and economic spheres …

This study employs bibliometric analysis, ie, a kind of data analytics for evaluating scholarly
publications, to evaluate journal publishing management issues in the Southeast Asian …

Purpose Finance continuously evolves as the technological innovation progresses in the
society. Numerous prior studies have discussed emerging financial services due to this …