The marketing environment has experienced significant advancements due to the
transformative influence of technologies such as artificial intelligence, data analytics …

To acquire a competitive edge in today's dynamic economic environment, organizations
must alter their digital marketing strategies. This study examines the idea of digital marketing …

The integration of big data analytics in digital marketing has fundamentally transformed how
organizations understand and influence consumer behavior. This systematic review …

This research examines the synergistic influence of inventory competition, artificial
intelligence (AI) adoption, and digital marketing intensity on quality improvement decisions …

Penelitian ini bertujuan untuk mengetahui pengaruh kemampuan pemasaran dan
pemasaran digital terhadap kinerja pemasaran usaha mikro, kecil dan menengah (UMKM) …

Purpose In both developed and developing countries, the COVID-19 pandemic has created
a new generation of first-time online shoppers. More significantly, academics and …

This research aims to explore the impact of AI-induced anxiety on the adoption of mobile
payment services in supply chain firms, viewed through the lens of Mental Accounting …

Digital responses of SMEs to the COVID-19 crisis | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search Digital responses of …

Over the last decade, digital marketing and technology have gradually penetrated the food
and beverage industry, redefining its marketing mix. However, the urgency caused by the …

Digital transformation is reshaping the decision making management of the rental service
mode in the manufacturing industry, and improving digital detection technology and big data …