This book examines the lifestyles, expectations and plans of Millennials and Generation Z
and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy …

For small islands, tourism is generally considered the backbone of their economies.
However, research on tourists' intention to visit small islands is limited. This study fills this …

This book offers empirical insights on key challenges faced by the travel and tourism
industries in the post-COVID-19 era. The desire to make tourism safe is gaining ground, but …

Few researchers have examined travellers' experience with destinations despite the
importance of their attitudes, behaviour and perception in selecting destinations. Current …

This paper makes a structured review of 64 travel and tourism journal articles published from
1975 to 2014 applying the multivariate analytical technique called multidimensional scaling …

The vacation experience is often enjoyed in the company of others. Whereas scholars have
focused on the consumer behaviors of mature travelers, young travelers have received less …

Purpose The purpose of this paper is to examine the travel motivations, perceived benefits of
travel, and the utility of travel mediums among US millennials. Design/methodology …

Prior to their trips, leisure travellers search for information, both in the pre-and the post-
decision stages. Previous studies on leisure travel decision making have documented how …

Food and beverage industry, among leisure industries in service industry, appears the fi
ercest competition in past years. In face of the violent competition in the market, food and …

Analyzing a total of 15,718 responses from visitors to the NASCAR Hall of Fame Exhibition,
this study assessed the generational effects on exhibition dimensions, expenditure items …