The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …

Abstract Business-to-business (B2B) and business network scholars have begun adopting
an “ecosystem” approach to describe the increasing interdependence and co-evolution of …

The COVID-19 outbreak is a sharp reminder that pandemics, like other rarely occurring
catastrophes, have happened in the past and will continue to happen in the future. Even if …

A circular economy maximizes the value of material resources and minimizes greenhouse
gas emissions, resource use, waste and pollution. We will posit that circularity needs to be …

Manufacturers increasingly look to digitalization to drive service growth. However, success is
far from guaranteed, and many firms focus too much on technology. Adopting a discovery …

Harnessing digital technology is of increasing concern as product firms organize for service-
led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm …

The diffusion of innovation is generally referred to as the spread or adoption of a technology
within a social context. This view separates technological and market aspects of innovation …

Moving beyond value creation in individual companies, firms have integrated customers,
partners, and stakeholders in a mutual value co-creation process. Examples are platforms …

To mainstream sustainability, we need to understand the value gained from sustainability by
users. We apply a user-centred design methodology to develop an agile, iterative …

Many core marketing concepts (eg, markets, relationships, customer experience, brand
meaning, value) concern phenomena that are difficult to understand using linear and dyadic …