Purpose The study aims to explore and test the integrated relationships between university
reputation and its key antecedents. In doing so, theoretically derived antecedents of …

Purpose-The purpose of this research is to find out the impact of social media Instagram on
microgreens' product knowledge and purchase intention by using several components of the …

Digitalization has a positive impact how businesses market themselves and interact with
customers. Digital marketing is the utilization of electronic media to promote an institution to …

Purpose of the study: The turbulent global higher education sector poses significant
marketing, branding and management challenges to institutions. In South Africa, the …

Purpose-The main purpose of the study is to investigate the impact of perceived external
prestige on brand satisfaction of smartphone users of Pakistan and mediating role of brand …

Competitive advantage plays a significant role in developing and accomplishing
organizational goals. However, some of the organizations are struggling to attain a …

Competitive Advantage plays a significant role in developing and accomplishing
organizational goals. However, some of the organizations are struggling to attain a …

After the publication of the reputation rankings of businesses and universities in popular
press such as Fortune, The Financial Times and US News and World Report, it has become …

The purpose of this paper is to establish whether all the dimensions of organisational culture
matter for organisational commitment among academic staff in selected universities in …

Higher education institutions (HEIs) in South Africa are increasingly realising the
differentiating role that corporate reputation plays in a very competitive higher education …