This research offers a novel approach that extends the application of importance-
performance map analysis (IPMA) in partial least squares structural equation modeling (PLS …

In Industry 4.0, the adoption of new technology has played a major role in the transportation
sector, especially in the electric vehicles (EVs) domain. Nevertheless, consumer attitudes …

Drawing on the theory of consumption values, consumer-brand relationship paradigm and
“lovemark” notion, the reported research offers insights into the role of retail apps in …

Dependence on mobile phone information in the Internet era is a crucial issue, and
psychological perception and personalized and accurate pushing significantly impact this …

By the spread of coronavirus disease 2019, the first option of most consumers for shopping
is being e-marketplaces. As a result, under such a situation, e-marketplaces face intense …

Promoting organic foods production and consumption contributes to accomplishing the
United Nations' sustainable development goals. Social commerce provides a promising …

Sora promises to redefine the way visual content is created. Despite its numerous forecasted
benefits, the drivers of user willingness to use the text-to-video (T2V) model are unknown …

New technologies such as artificial intelligence and Big Data offer an opportunity in terms of
personalization of products and services, particularly in mobile banking services. Previous …

Promoting organic foods production and consumption contributes to accomplishing the
United Nations' sustainable development goals. Social commerce provides a promising …

The rapid growth of the e-commerce industry, driven by technological advancements and
increased internet access, has intensified competition for attracting and retaining customers …