Generation Z job seekers' expectations and their job pursuit intention: Evidence from transition and emerging economy
T Nguyen Ngoc, M Viet Dung… - International …, 2022 - journals.sagepub.com
Understanding Generation Z job seekers' expectations and job pursuit intentions can help
organizations successfully attract them. However, there is limited research on this, especially …
organizations successfully attract them. However, there is limited research on this, especially …
Millennials and Generation Z: a generational cohort analysis of Indian consumers
Purpose Young consumers are recognized as an important and lucrative segment for the
businesses across the globe. While initial steps have been taken to understand them …
businesses across the globe. While initial steps have been taken to understand them …
Influencer marketing as a tool in modern communication—possibilities of use in green energy promotion amongst poland's generation Z
Generation Z is gaining more and more importance in the market—not only is it attaining
purchasing power, but it is also setting trends. This is the generation that spends a lot of time …
purchasing power, but it is also setting trends. This is the generation that spends a lot of time …
Factors that influence consumers' sustainable apparel purchase intention: The moderating effect of generational cohorts
PH Lin, WH Chen - Sustainability, 2022 - mdpi.com
The circular economy is one of the crucial issues in fashion because the fashion industry is a
major global polluter. Many consumers are adopting a more sustainable lifestyle and it …
major global polluter. Many consumers are adopting a more sustainable lifestyle and it …
How does COVID-19 risk perception affect wellness tourist intention: Findings on Chinese generation Z
C Li, X Huang - Sustainability, 2022 - mdpi.com
Understanding the influencing mechanism of the COVID-19 pandemic on the public's travel
intentions is key to creating effective strategies to restore and enhance confidence in …
intentions is key to creating effective strategies to restore and enhance confidence in …
Examining the disruptive potential of generation Z tourists on the travel industry in the Digital age
The tourism industry has faced several challenges over the years, due to the evolution of
technology and behavioral changes of the generations. The research focused on the new …
technology and behavioral changes of the generations. The research focused on the new …
Beyond labels: segmenting the Gen Z market for more effective marketing
J Van den Bergh, P De Pelsmacker, B Worsley - Young Consumers, 2024 - emerald.com
Purpose The purpose of this study is to identify segments in the Gen Z population (born
between 1996 and 2010) in Europe, the USA and Australia, based on brand-and lifestyle …
between 1996 and 2010) in Europe, the USA and Australia, based on brand-and lifestyle …
Studi Social Climber Gen-Z dan Perilaku Ekonominya
This research explains the phenomenon of Gen-Z social climber behavior towards the
development of coffee shops in Palopo city. This research aims to find out the meaning of …
development of coffee shops in Palopo city. This research aims to find out the meaning of …
Monkey see, monkey do? Examining the effect of entrepreneurial orientation and knowledge sharing on new venture creation for Gen Y and Gen Z
Purpose This study aims to examine the effect of entrepreneurial intention and attitude
towards knowledge sharing on new business creation by comparing two generations, Y …
towards knowledge sharing on new business creation by comparing two generations, Y …
Purchase intention of fashion product as an impact of digital marketing, mediated by customer engagement in the generation z
TS Kaihatu - Jurnal Manajemen Pemasaran, 2020 - jurnalpemasaran.petra.ac.id
This research is to study the impact of digital marketing on consumer engagement and
purchase intention, consumer engagement on purchase intention, and the mediating effect …
purchase intention, consumer engagement on purchase intention, and the mediating effect …