Purpose During the last two decades, studies on the theoretical models in the area of
international business (IB), such as gradual internationalization and the born-global firms …

Advertising has rapidly evolved in recent years, with a significant increase in the use of
artificial intelligence (AI) and its applications. While AI advertising literature dates to the …

This study aims to review the scientific research on born global firms' phenomena to date.
Based on a bibliometric analysis of 453 scientific papers on born global firms from the …

This article explores the domain of international entrepreneurship (IE) research by
thematically mapping and assessing the intellectual territory of the field. Extant reviews show …

There has been a significant increase in scholarly research focusing on marketing
capabilities as an important aspect of marketing theory–based explanations of firm …

As scholars have examined the antecedents, processes, and performance of early
internationalizing firms in the past three decades, the domain has become a full-fledged …

Grounded in the resource-based view of the firm and the network perspective on
internationalisation, we develop and test a model of early performance for born global firms …

As the field of international business has matured, there have been shifts in the core unit of
analysis. First, there was analysis at country level, using national statistics on trade and …

Existing approaches at explaining accelerated internationalization of born global firms are
incomplete as they do not capture the learning that is undertaken by these firms and their …

Scholars have long studied small-and medium-sized enterprises (SMEs) and recognize the
need for SMEs to postulate strategies to compete and succeed in the global market. In the …