[HTML][HTML] Cybersecurity in the internet of things in industrial management

RJ Raimundo, AT Rosário - Applied Sciences, 2022 - mdpi.com
Nowadays, people live amidst the smart home domain, while there are business
opportunities in industrial smart cities and healthcare. However, there are concerns about …

[HTML][HTML] The impact of artificial intelligence on data system security: A literature review

R Raimundo, A Rosário - Sensors, 2021 - mdpi.com
Diverse forms of artificial intelligence (AI) are at the forefront of triggering digital security
innovations based on the threats that are arising in this post-COVID world. On the one hand …

[HTML][HTML] Marketing strategies on social media platforms

AT Rosário, JC Dias - International Journal of E-Business Research …, 2023 - igi-global.com
Business dynamics are also found in the digital economy, forcing the development of new
business models to achieve strategic marketing excellence. It was verified that half of the …

Metaverse in Marketing: Challenges and Opportunities

AT Rosário, PR Lopes, FS Rosário - … and Applications in the Era of …, 2023 - igi-global.com
The term metaverse refers to a collective virtual shared space created by the convergence of
virtually enhanced physical reality and physically persistent virtual space, including the sum …

Influencer marketing in the digital ecosystem

AT Rosário, PR Lopes, FS Rosário - … marketing applications within …, 2023 - igi-global.com
Influencer marketing is a marketing strategy used in the digital ecosystem to promote
products or services through influencers or influential people in the digital environment …

Impact of COVID-19 crisis on knowledge management practices in Sultanate of Oman

VRR Thumiki, A Jurcic - Electronic Journal of Knowledge …, 2021 - academic-publishing.org
This research was conducted with the aim of identifying various changes made to
knowledge management (KM) practices implemented by organizations in the Sultanate of …

Security in digital marketing: Challenges and opportunities

AT Rosário - Confronting Security and Privacy Challenges in Digital …, 2023 - igi-global.com
Digital marketing presents both challenges and opportunities when it comes to security. As
more and more customer data is collected and stored digitally, the potential for sensitive …

[PDF][PDF] Editorial EJKM Volume 18 Issue 3: Advances in Health Knowledge Management: New Perspectives

MJ Sousa, F Dal Mas, RL Da Costa - Electronic Journal of Knowledge …, 2021 - iris.unive.it
Editorial EJKM Volume 18 Issue 3 Advances in Health Knowledge Management: New
Perspectives Page 1 ISSN 1479-4411 407 ©ACPIL Reference this paper: Sousa, MJ, Dal Mas, F …

Future challenges of marketing online-to-offline (O2O)

AT Rosário - Marketing and Advertising in the Online-to-Offline (O2O …, 2023 - igi-global.com
The online and offline environment have come to coexist in the business environment, so
the big question is to understand how we should integrate these two environments into …

Social Media Influencers in Fashion: Challenges and Opportunities

AT Rosário, JM da Silva - … and Online Consumer Decision Making in …, 2023 - igi-global.com
Social media influencers (SMIs) in the fashion industry become professional individuals who
have a large following on social media platforms such as Instagram, Facebook, TikTok, and …