Purpose The purpose of this paper is to examine and review the available literature on
ethical/unethical behaviour of pharmaceutical companies and to determine the ethical …

Awareness among consumers in determining purchase intention (PI) and repurchase
intention (RI) for energy drinks plays an important role. However, it has been overlooked in …

Purpose In the pharmaceutical industry, marketing and sales managers often deal with
massive amounts of marketing and sales data. One of their biggest concerns is to recognize …

Purpose Although there is evidence that the efforts of pharmaceutical marketing exert a
positive and significant influence on physician prescription decisions, the specific …

Medical Representatives (marketing employees) are spearheads of pharmaceutical
company sales. Medical Representative performance directly influences the company's …

The most common solutions to the problem of high pharmaceutical prices have taken the
form of regulations, price negotiations, or changes in drug coverage by insurers. These …

Resumen MURSHID, Mohsen Ali; MOHAIDIN, Zurina y ZAYED, Mohammad. Development
and validation of an instrument designed to measure factors influencing physician …

The COVID-19 pandemic, as a global health emergency, is likely to have major public health
consequences. Fear and anxiety have been among the most typical psychological reactions …

Purpose Due to the proliferation of generic medicines, pharmaceutical marketing has
become increasingly competitive, and marketing executives are now focusing their attention …

Because of the frequent emergence of novel microbial species and the re-emergence of
genetic variants of hitherto known microbes, the global healthcare system, and human …