The previous experience of customers is assessed by textual reviews and ratings to reflect
their levels of satisfaction with the service or product. Online reviews and ratings have …

Long tail theory, the notion that the future of retailing could involve shifting product
assortments to offer more product variety to precisely serve the unique needs of individual …

Purpose This study evaluates the factors related to the creation of a human brand in the
brand inception stage. Design/methodology/approach Employing content analysis of expert …

Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Ambassador dan Online
Customer Review terhadap Keputusan Pembelian yang dimediasi oleh minat beli pada e …

Abstract [eng] Transformation from electronic commerce business model to social commerce
business model empowered manufacturers of niche products to start retail businesses which …

Technological advances have caused great business changes. In this new business
environment, the internet has become an indispensable technology tool in the creation of …

The purpose of this qualitative descriptive study was to explore how college-bound
Generation Z students describe higher education institutions' use of social media as a …

İnternet teknolojilerinin ve Web 2.0 platformlarının gelişmesi ile popüler bir iletişim aracı
haline gelen elektronik ağızdan ağıza iletişim (e-Wom) birçok tüketici tarafından önemli bir …

Abstract [eng] The main purpose of this master thesis is to identify relationship between omni-
channel online sales approach and financial (increased sales revenue and decreased …

O principal objetivo de investigação desta tese é analisar a relação entre a experiência
online eo compromisso do cliente, considerando diferentes moderadores e mediadores e …