This research explores a growing genre of marketing communication, labeled hybrid
messages, which creatively combine key advantages (and avoid key disadvantages) …

Children have received much research attention in many different academic disciplines
within social sciences, including marketing. The main objective of this study is to provide a …

The advertising industry aggressively seeks to understand, anticipate, and influence the
perceived needs and desires of young consumers. Because marketers have taken an …

'Understanding the Hospitality Consumer'presents a unique perspective on consumer
behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality …

This study examined children's advertising literacy level for traditional versus embedded
advertising formats by comparing their cognitive and affective advertising literacy level for …

Finds clear patterns of differences in nature and number of commercials during children's
programs on three different types of television channels: broadcast networks, independent …

A Quebec low eliminating advertising to children on Quebec TV stations left American
border TV stations as the only source of TV commercials for toys and children's cereals. As a …

In this article for the 40th Anniversary of the Journal of Public Policy & Marketing (JPPM), the
authors first share what is meant by “policy,”“public policy,” and “marketing and public policy” …

Two studies investigate the influence of developmental variables on the emergence of
persuasion knowledge in children ages three to five years. Theory of mind (a form of social …

Commercially sponsored media literacy initiatives aimed at educating children about the
persuasive nature of advertising are evaluated against implicit theories underlying their use …