[PDF][PDF] Programme content is king: how spaced product presentation influences advert reminding and advert memory
M THOMPSON, C HEATON - 2021 - etheses.dur.ac.uk
The rise of digital streaming services and online advertising has put strain on the linear TV
advertising model; yet, TV advertising has maintained its crown as the best medium for long …
advertising model; yet, TV advertising has maintained its crown as the best medium for long …