Stakeholder marketing has established foundational support for redefining and broadening
the marketing discipline. An extensive literature review of 58 marketing articles that address …

Numerous statistical methods are available for social researchers. Therefore, knowing the
appropriate technique can be a challenge. For example, when considering structural …

Relationship marketing—establishing, developing, and maintaining successful relational
exchanges—constitutes a major shift in marketing theory and practice. After conceptualizing …

Why, how, and under what conditions do firms respond to supply chain disruptions? These
are important questions, given that firms around the world are increasingly exposed to …

Understanding why customers are receptive to relationships with service providers is a key
issue in relationship marketing. This paper suggests that four broad drivers—environmental …

The authors advance a conceptual model of channel member satisfaction that distinguishes
between economic and noneconomic satisfaction. The resulting model then is tested using …

The primary research objective of this study rests on presenting and validating a model for
the antecedents and consequences of consumer trust in the context of online purchase …

Supply chain integration (SCI) has received increasing attention from scholars and
practitioners in recent years. However, our knowledge of what influences SCI is still very …

The article reports the results of a study of the associations between the response intentions
of hardware retailers when there are problems with their supplier, and their antecedents …

What do firms like IBM, Accenture, McKinsey, and EDS have in common? They are all
knowledge-intensive business service firms whose clients play a critical role in helping them …