Effect of social support on customer satisfaction and citizenship behavior in online brand communities: The moderating role of support source
DH Zhu, H Sun, YP Chang - Journal of Retailing and Consumer Services, 2016 - Elsevier
Customers often join online brand communities to seek support from others when they
encounter product problems. Some customers who receive good social support exhibit …
encounter product problems. Some customers who receive good social support exhibit …
Effect of privacy concerns and engagement on social support behaviour in online health community platforms
The growth of interactive technologies has fostered different online health communities
(OHCs) where individuals share similar interests in health-related information and exchange …
(OHCs) where individuals share similar interests in health-related information and exchange …
When gamification backfires: The impact of perceived justice on online community contributions
While online communities may enhance firm performance, they commonly fail to retain
members. To address this challenge, scholars and managers call for the use of gamification …
members. To address this challenge, scholars and managers call for the use of gamification …
Interpreting social identity in online brand communities: Considering posters and lurkers
This study investigates the psychological effects of social identity on both posters and lurkers
in online brand communities (OBCs). The results reveal the intermediate mechanisms …
in online brand communities (OBCs). The results reveal the intermediate mechanisms …
Digitalized social support in the healthcare environment: Effects of the types and sources of social support on psychological well-being
The positive benefits of social support within healthcare communities are well documented.
However, with the increasing number of online healthcare communities, digitalized social …
However, with the increasing number of online healthcare communities, digitalized social …
Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities
In the past two decades there has been a growth in the rate at which consumers join,
companies use, and researchers study brand communities. Given the expansion of brand …
companies use, and researchers study brand communities. Given the expansion of brand …
Easy to start, hard to persist: Antecedents and outcomes of entrepreneurial persistence in online marketplaces
Online marketplaces, as two-sided platforms connecting sellers and buyers electronically,
have become a fierce battlefield for entrepreneurs to launch a business. However, existing …
have become a fierce battlefield for entrepreneurs to launch a business. However, existing …
[PDF][PDF] Consumers and technology in a changing world
B Lowe, YK Dwivedi, S d'Alessandro - European Journal of Marketing, 2019 - kar.kent.ac.uk
Kent Academic Repository Page 1 Lowe, Ben, Dwivedi, Yogesh K. and d'Alessandro, Steve
(2019) Consumers and Technology in a Changing World. European Journal of Marketing …
(2019) Consumers and Technology in a Changing World. European Journal of Marketing …
Health and fitness online communities and product behaviour
L Dessart, M Duclou - Journal of Product & Brand Management, 2019 - emerald.com
Purpose This paper aims to determine the impact of online community participation on
attitudes and product-related behaviour in the health and fitness sector …
attitudes and product-related behaviour in the health and fitness sector …
Consumer responses to conflict-management strategies on non-profit social media fan pages
Past research has demonstrated that consumer-to-consumer (C2C) conflicts, here defined
as uncivil social interactions between consumers, can have a negative impact on …
as uncivil social interactions between consumers, can have a negative impact on …