The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …
Social media and luxury: A systematic literature review
D Creevey, J Coughlan… - International Journal of …, 2022 - Wiley Online Library
Luxury, historically an exclusive, rare and elitist phenomenon, is changing. This is
predominantly driven by technological developments, particularly social media, and the …
predominantly driven by technological developments, particularly social media, and the …
The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
Many brands are now working on Instagram to promote, showcase their products and
services, and benefit from the potentialities of Influencer Marketing. A detailed investigation …
services, and benefit from the potentialities of Influencer Marketing. A detailed investigation …
“I've never seen a client say:'Tell the influencer not to label this as sponsored'”: An exploration into influencer industry ethics
NS Borchers, N Enke - Public relations review, 2022 - Elsevier
Previous research on influencer industry ethics has focused on three issues: transparency of
collaborations, payments to influencers, and influencer authenticity. In this exploratory study …
collaborations, payments to influencers, and influencer authenticity. In this exploratory study …
Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda
K Vladimirova, CE Henninger, SI Alosaimi… - Journal of Global …, 2024 - Taylor & Francis
Growing in popularity, social media and related channels (eg Instagram, Twitter, and TikTok)
are utilised as sources for sharing information with the power to influence consumers and …
are utilised as sources for sharing information with the power to influence consumers and …
Nanoinfluencer marketing: How message features affect credibility and behavioral intentions
The present study investigates the effectiveness of nanoinfluencers in persuading
consumers on social media platforms. Specifically, we propose that message features, such …
consumers on social media platforms. Specifically, we propose that message features, such …
Luxury brands' live streaming sales: the roles of streamer identity and level strategy
Today, live streaming selling has grown and pioneered sales opportunities for luxury
brands. Through a lens of influencer marketing and source credibility theory, this study …
brands. Through a lens of influencer marketing and source credibility theory, this study …
Perspectives, opportunities and tensions in ethical and sustainable luxury: Introduction to the thematic symposium
Scholars agree that the environmental and societal impacts of consumption require greater
attention, and need examining in more diverse market contexts. This editorial essay focuses …
attention, and need examining in more diverse market contexts. This editorial essay focuses …
Solving the luxury fashion and sustainable development “oxymoron”: A cross‐cultural analysis of green luxury consumption enablers and disablers
Green luxury is a promising stream in the environmental marketing and sustainable
development literature. Yet, scholars are still investigating why green consumers show a …
development literature. Yet, scholars are still investigating why green consumers show a …
The rich kids of Instagram: Luxury travel, transport modes, and desire
The Rich Kids of Instagram (RKOI) portray luxury lifestyles on social media. The potential
roles of travel and transport within these online displays of affluence have not yet been …
roles of travel and transport within these online displays of affluence have not yet been …