Big data technology and predictive analytics exhibit advanced potential for business
intelligence (BI), especially for decision-making. This study aimed to explore current …

This study investigates the intricate relationship between consumer review quantity and
conversion rates on online service-selling platforms. Leveraging data from a large platform …

Science and religion are closely related because they come from one source, namely God
Almighty. Therefore, the concept of the integration of science and religion must be …

For the past decade, the Tanzanian government has started implementing m-government
initiatives. However, little is known about the factors surrounding m-government adoption in …

The increasing popularity of analytics-driven design questions the role of direct user
feedback to improve User Experience (UX). In this study, we first deployed an interaction …

This book presents selected papers from the 32nd Eurasia Business and Economics Society
(EBES) Conference-Istanbul. Due to the COVID-19 restrictions, the conference presentation …

This paper describes some of the typical mistakes in web analytics in various organizations.
It identifies the most common errors in Google Analytics accounts. We have also compiled a …

The prevalence and gravity of data-related issues facing modern businesses have propelled
the field of business intelligence and analytics (BI&A) to the forefront of academic and …

In the last decade, the decline of print advertising revenue, the distribution of free digital
content and the change of reader's behaviour induced a need of new sources of revenue …

This research explores online consumer behavior in the alcoholic beverages industry,
focusing on hedonic retail purchases. It examines how contextual factors, such as product …