A critical problem that beleaguers governments in the promotion of green development is
determining which approach to employ in establishing an efficient green subsidy scheme. In …

An important question that firms face in advertising is developing effective media strategy.
Major improvements in the quality of consumer information and the growth of targeted media …

Store brands are the only brands for which the retailer is responsible not onlyfor promotion,
shelf placement, and pricing, but also for positioning the brandin product space. We argue …

The retail trade today is increasingly dominated by large, centrally managed “power
retailers.” In this paper, we develop a channel model in the presence of a dominant retailer …

Advertising is a crucial tool for demand creation and market expansion. When a
manufacturer uses a retailer as a channel for reaching end customers, the advertising …

We analyze contracting behaviors in a two‐tier supply chain system consisting of competing
manufacturers and competing retailers. We contrast the contracting outcome of a …

This paper studies manufacturer encroachment in a supply chain wherein the manufacturer
and/or the retailer should invest in informative advertising. Using a game-theoretic …

The existing outsourcing literature has generally overlooked the cost differential and contract
negotiations between manufacturers and suppliers (by assuming identical cost structures …

A manufacturer commonly distributes through a set of retailers who are authorized to sell its
product; demand‐enhancing services may also be provided by the manufacturer. These …

Until recently, brand identities were built by firms via brand image advertising. However, the
flourishing consumer communication weakened the firms' grip on their brands. The …