Impact of a corporate social responsibility message on consumers' sustainable behaviours and purchase intentions
D Louis, C Lombart - Corporate Social Responsibility and …, 2024 - Wiley Online Library
This study investigates the impact of a water brand's CSR message highlighting the brand's
environmental concerns on brand‐related variables (attitude towards the brand and CSR) …
environmental concerns on brand‐related variables (attitude towards the brand and CSR) …
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective
Purpose The goal of this paper is twofold:(1) to investigate how relatedness-supportive
corporate social responsibility (CSR) initiatives influence brand happiness among retail …
corporate social responsibility (CSR) initiatives influence brand happiness among retail …
Brand awareness and relationship intention: the moderating role of perceived corporate social responsibility dimensions
A Hasudungan, HS Saragih - Asia Pacific journal of marketing and …, 2023 - emerald.com
Purpose Using a hierarchical component model conceptualization, this study aims to
investigate the moderating role of perceived corporate social responsibility (CSR) …
investigate the moderating role of perceived corporate social responsibility (CSR) …
The mediating role of electronic word-of-mouth in the relationship between CSR initiative and consumer satisfaction
The importance of CSR in today's business environment cannot be ignored, especially more
and more enterprises realize that when consumers perceive CSR, it will affect consumer …
and more enterprises realize that when consumers perceive CSR, it will affect consumer …
Pro-environmental values' and consumer behavior in base of the pyramid market: Ghana
Purpose This study aims to fill the gap on proenvironmental behavior studies among
consumers in bottom of the pyramid (BOP) market by examining the relationship between …
consumers in bottom of the pyramid (BOP) market by examining the relationship between …
The influence of corporate social responsibility on impulse buying
Purpose Corporate social responsibility (CSR) ISO standards have been noted as an
essential marketing strategy by which firms can achieve consumer trust while improving …
essential marketing strategy by which firms can achieve consumer trust while improving …
CSR, brand image and WOM: a multiple mediation analysis
Purpose This study aims to examine the role of corporate social responsibility (CSR) in
forming a brand image and word of mouth (WOM) in the hotel industry in India. This study …
forming a brand image and word of mouth (WOM) in the hotel industry in India. This study …
[HTML][HTML] Fostering Purchase Intentions Through CSR and Service Quality: The Role of Customer Satisfaction, Brand Loyalty, and Admiration
O Irshad, S Ahmad, S Mahmood - Sustainability, 2024 - mdpi.com
A management idea known as corporate social responsibility encourages businesses to
incorporate social and environmental considerations into their daily operations and …
incorporate social and environmental considerations into their daily operations and …
Role of social influence in adoption of energy-efficient household systems among Pakistani consumers: a quantitative study
MM Sibtain, M Hashim, FP García Márquez… - International Journal of …, 2024 - emerald.com
Purpose The adoption of energy-efficient systems is crucial for Pakistan to meet its growing
energy demand and address its energy challenges. However, adoption of these systems in …
energy demand and address its energy challenges. However, adoption of these systems in …
CSR communication and purchase intentions: Analysing the dynamic consumer psychology process
Corporate social responsibility (CSR) initiatives undertaken by a business are significant not
only in complying with the legal requirements of the State but also as a strategic tool for …
only in complying with the legal requirements of the State but also as a strategic tool for …