Perceived risk is conceptualized in terms of expected negative utility associated with
automobile brand preferences. Empirical evidence supports the notion that importance of …

Product importance and related constructs have been inadequately defined and understood
in the consumer behavior literature. This paper reviews and integrates these constructs and …

Increasing evidence shows the role of perceived risk in customers' attitude and intention to
use online shopping services. However, the literature shows disagreement regarding the …

More and more products in everyday life are using artificial intelligence (AI). The purpose of
this research is to investigate influence factors in an acceptance model on behavioral …

In the future, artificial intelligence (AI) is likely to substantially change both marketing
strategies and customer behaviors. Building from not only extant research but also extensive …

Social media websites have created valuable opportunities for electronic word of mouth
(eWOM) conversations. People are now able to discuss products and services of brands …

Providing health care services has become a challenge for the government, especially for
emerging economies, which face huge resource problems. mHealth (mobile health) has the …

This study examined the relations between source credibility of eWOM (electronic word of
mouth), perceived risk and food products customer's information adoption mediated by …

Purpose Consumer adoption of online shopping continues to increase each year. At the
same time, online retailers face intense competition and few are profitable. This suggests …

Despite their generally increasing use, the adoption of mobile shopping applications often
differs across purchase contexts. In order to advance our understanding of smartphone …