Luxury, historically an exclusive, rare and elitist phenomenon, is changing. This is
predominantly driven by technological developments, particularly social media, and the …

Abstract Generation Z (Gen Z), also known as digital natives, constitutes one‐third of the
world'population. Despite notable contributions and progress explaining Gen Z's behavior …

This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …

While previous research highlights the benefits of social media in times of a pandemic, this
research focuses on the potential dark side of social media use among Generation Z (Gen Z) …

With the emerging popularity of online food delivery (OFD) services, this research examined
predictors affecting customer intention to use OFD services amid the Coronavirus disease …

Purpose Organizations have long recognized that focusing on the onboarding experience is
vital to the success of the employee and the organization. Organizations are confronted with …

This study examines the moderating role of audience comments in influencer marketing. A
YouTube vlog entry by a social media influencer featuring the endorsement of a brand was …

Recent studies found that smartphone usage has become an addiction nowadays,
especially among young consumers. The abuse of these digital devices affects individuals' …

The aim of this research is to present a successful flipped classroom proposal in higher
education to better understand its influence in terms of knowledge, skills and engagement …

With the rapid diffusion of smart technologies, a new retail mode, the smart shop, has
received increasing attention from both academia and practitioners in the 5G era. However …