Fashion marketing in emerging economies volume II: South American, Asian and African perspectives
The volume argues that the growth of the fashion industry in emerging markets has created
new ecosystems, socio-economic structures and niche markets that contribute to our …
new ecosystems, socio-economic structures and niche markets that contribute to our …
Reputation and eWOM in accommodation decision-making: insights from Generation Z users
J Perez-Aranda, D Tolkach, JH Panchal - Tourism Review, 2024 - emerald.com
Purpose This study aims to explore the relationship between Generation Z (or Gen Z)
consumers' decision-making styles and electronic word-of-mouth (eWOM) use in the tourism …
consumers' decision-making styles and electronic word-of-mouth (eWOM) use in the tourism …
Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda
The chapters suggest a few conclusions, but overall, they present an understanding of the
incredible transformations taking place in markets within emerging economies and the …
incredible transformations taking place in markets within emerging economies and the …
Engaging marginal stakeholders on social networking sites. A cross‐country exploratory analysis among Generation Z consumers
This research explores the marginal stakeholder engagement and propensity to value
cocreation in the fast‐fashion industry by taking Generation Z consumers (GZCs) as …
cocreation in the fast‐fashion industry by taking Generation Z consumers (GZCs) as …
South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda
Emerging economies are an area of interest on account of the projected growth of these
markets, and the resultant investment opportunities they present to both global and local …
markets, and the resultant investment opportunities they present to both global and local …
South American, Asian and African perspectives in fashion marketing: Introduction
The volume argues that the growth of the Fashion Industry in emerging markets has created
new ecosystems, socio-economic structures and niche markets that contribute to our …
new ecosystems, socio-economic structures and niche markets that contribute to our …
Resisters: An illustrated project addressing shame among women
S Dey, D Anandan - Journal of Illustration, 2024 - intellectdiscover.com
This article presents a research-based illustration project titled 'Resisters: An illustrated
project addressing shame among women'self-authored as a semester-long postgraduate …
project addressing shame among women'self-authored as a semester-long postgraduate …