Online sales continue to grow in recent years, and so competition is increasing in the online
retail industry. Website interactivity might play a crucial role in enhancing consumer …

The concept of Smart Tourism is rapidly developing alongside Smart Cities, with increasing
numbers of ICT solutions being applied for the convenience of travelers as well as for …

Information and Communication Technologies (ICT) and applications (apps) for tourists are
key tools for the sustainability of World Cultural Heritage Sites (WCHS). Their integration into …

Esta investigación aborda el papel de los millennials como prosumers y adprosumers en las
redes sociales corporativas. La metodología combina la revisión biblio gráfica con un …

Los canales de comunicación digital se han desarrollado en paralelo a la transición del
modelo web 1.0, característico de una comunicación unidireccional, al 2.0, basado en la …

The popularity and user-friendliness of social media have put them in various roles,
including promotion. Instagram as one of the most popular photo-sharing social media …

Corporate sector organizations widely prefer incorporating technology in their everyday
functioning. However, when it comes to communication, they offer even advanced …

Introduction. This research examines the role of the influencer in the tourism sector and its
integration into the communication strategies of the main Spanish destinations. Methods …

El turismo es uno de los sectores económicos de mayor crecimiento a nivel mundial; el de
sol y playa, el principal de la industria turística española. Las redes sociales juegan un …

This research addresses the role of millennials as prosumers and adprosumers in corporate
social networks. The methodology combines the literature review with a quantitative content …