[图书][B] Driving customer appeal through the use of emotional branding
The value of advertising has always been an effective way to increase consumerism among
customers. Through the use of emotional branding, companies and organizations can now …
customers. Through the use of emotional branding, companies and organizations can now …
An examination of determinants and consequences of emotional attachment for low cost and premium service brands
P Yildirim, AE Aydin, JJ Ozfidan - Driving Customer Appeal Through …, 2018 - igi-global.com
The purpose of this chapter is to develop a parsimonious framework to show the relationship
between emotional attachment, its antecedents as perceived quality and brand …
between emotional attachment, its antecedents as perceived quality and brand …
Neither by State Nor by Market: The Turkish Case
T Akan, T Akan - The Complementary Roots of Growth and …, 2018 - Springer
This chapter examines Turkey's development experience in the period 1960–2017 using the
analytic frame suggested in Chap. 1. In doing so, the chapter reaches four interrelated …
analytic frame suggested in Chap. 1. In doing so, the chapter reaches four interrelated …
[引用][C] Sivil havacılık sektörünün tarihsel gelişimi ve ekonomik krizlerin havacılık sektörüne etkileri
M Sun - 2019 - platform.almanhal.com
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