The climate crisis is accelerating at an unprecedented rate which can be overcome by
depicting pro-environmental behaviors in personal, household, and industrial consumption …

Grounded on the stimulus–organism–response (SOR) model, this study investigated the
direct and indirect impact of perception of eco‐brands (PEB) and perceived consumers' …

Buku" Green Marketing for Business: Konsep, Strategi & Penerapan Pemasaran Hijau
Perusahaan Berbagai Sektor" membahas tentang konsep dan strategi pemasaran hijau …

Indonesia as a developing country has a long history of implementing the development
transition to become a developed country. During this transition process, social and …

The production and consumption of sustainable products is assumed as one of the solutions
to achieve higher sustainability level in a society. Not only rises the human's quality of life by …

Younger consumers are important in addressing environmental problems caused by
consumption activities. It is mediated through green behavior, which is influenced by Internal …

Green purchase intention adalah konsumen dengan kesadaran lingkungan yang tinggi.
Konsumen ini suka membeli produk-produk ekologis, meskipun barang tersebut dijual …

Perkembangan ekonomi dan aktivitas manusia membawa beberapa efek buruk terhadap
lingkungan. Fenomena ini kemudian menigkatkan kesadaran masyarakat untuk melakukan …

This research examines the impact of adopting green strategies on developing Eco-friendly
products, focusing on how to improve environmental performance and enhance innovation …

Ecological impact and environmental sustainability in commerce has been a growing
concern among both governments and consumers across geographies and industries …