Factors affecting brand choice behavior of laptop purchases of university students in Nepal
B Rai, PB Budhathoki - Cogent Arts & Humanities, 2023 - Taylor & Francis
The aim of the study is to better understand the brand choice behaviors of university
students in Nepal. The study uses brand personality, product attributes, social factors, and …
students in Nepal. The study uses brand personality, product attributes, social factors, and …
CONSUMERS'PERCEPTIONS TOWARDS CELL PHONE BRAND PREFERENCE: THE CASE OF BANGLADESH
INTERNATIONAL JOURNAL OF MANAGEMENT STUDIES Page 1 137 International
Journal of Management Studies, 31, No. 1 (January) 2024, pp: 137-170 How to cite this …
Journal of Management Studies, 31, No. 1 (January) 2024, pp: 137-170 How to cite this …
[PDF][PDF] Exploring the Factors Influencing University Students’ Choice of Laptop Brand in China
L Datianfu, LY Liang - … Journal of Research and Innovation in …, 2024 - researchgate.net
To better understand the factors that influence university students' brand preferences in
China, this study was designed. Within the context of this study, independent variables …
China, this study was designed. Within the context of this study, independent variables …