The technology acceptance model (TAM) is a widely accepted theoretical framework that
explains how users accept and use technology. TAM has been applied in various marketing …

Abstract Changes in WhatsAap policy cause confusion and tend to be anxious for users
where each user is required to accept the WhatsAap management policy in order to link …

Percepatan pergerakan teknologi memaksa perusahaan mengikuti arus perubahan. Jika
mengikuti prosedur yang lama, perusahaan bisa saja tertinggal atau bahkan hilang terkikis …

Purpose Despite the widespread use of social media globally, SMEs exhibit a below-
average adoption rate. This raises critical questions about the reasons behind SMEs' limited …

Abstract Open Government Data (OGD) has been considered as a potent instrument for
value creation and innovation by a range of stakeholders. Given that individual ingenuity is a …

The success of the performance of Bank Syariah Indonesia in East Priangan, West Java
(BSI), one of which will depend on the quality of marketing management carried out by BSI …

The development of a one-stop startup system that was initiated directly by the Provincial
Government, which can increase tourism promotion, cooperatives, and SMEs in South …

This study aims to determine the effect of product quality and service quality on customer
satisfaction PT. Gemilang Sinar Jaya. This study uses a descriptive associative method with …

The purpose of this study is to evaluate the Critical Success Factors for the implementation
of e-KOlab using the HOT-Fit approach so that indicators can be obtained that have a …

Aim/Purpose This research explores the influence of organizational-level and individual-
level creativity and innovation and the technology acceptance model toward higher …