This journal conducts a Systematic Literature Review on green marketing or what is often
referred to as green marketing and its influence on business aspects and environmental …

Green tourism is part of the global effort to create a more sustainable living environment,
taking into account the needs of both the industry, the tourists and the local communities …

This study explores the nexus between urban green space (UGS) and sustainable tourism
(ST) and its potential for achieving a green economy. The Preferred Reporting Items for …

The term digital marketing is illustrated as creating need for the products and services
through electronic media such as social networking or online selling platform. This chapter …

Waste management is a comprehensive strategy aimed at economically and satisfactorily
reducing waste while minimizing any negative effects on human beings and the natural …

This study raises environmental and sustainability issues. This research consists of several
parts. First, the literature review focuses on green marketing orientation. Second, the …

Firms apply various technological applications to achieve their businesses objectives.
Developing marketing framework (MF) has been a challenge for firms in all types of products …

The chapter aims to analyze the results of green marketing and environmental protection
through a bibliometric analysis being conducted for the same. A total of 291 documents have …

This chapter investigates sustainable digital marketing strategies tailored for African tourism
destinations, with a focus on promoting unforgettable experiences while preserving the …

This study raises environmental and sustainability issues. This research consists of several
parts. First, the literature review focuses on orientation towards the application of …