Research on psychological ownership is prevalent in the consumer domain. This article
details the theoretical core of psychological ownership, integrating research in consumer …

This paper examines how users of anthropomorphised artificially intelligent (AI) agents,
which possess capabilities to mimic humanlike behaviour, relate psychologically to such …

Artificial intelligence (AI) is (re) shaping strategy, activities, interactions, and relationships in
business and specifically in marketing. The drawback of the substantial opportunities AI …

The marketing mix (MM) is an integral part of a firm's marketing strategy sitting at the nexus
between a company and the marketplace. As such, it evolves together with the marketplace …

Retail is rapidly evolving to construct virtual environments for consumers. Online product
images, videos, and virtual reality (VR) interfaces enliven consumer experiences and are a …

Encouraging online consumers to perform the voluntary extra-role behaviour, so called
“consumer citizenship behaviour”, is crucial to organizational performance in the modern …

The enhancement of consumer well-being is critical for technology companies in building
customer loyalty. Voice assistants (VAs), as the intelligent products launched by technology …

Blockchain research is significantly growing, yet the practical implementation of blockchain
among retailers is still in the novice stage. This research aims to study the underlying factors …

Minimalism in consumption can be expressed in various forms, such as monochromatic
home design, wardrobe capsules, tiny home living, and decluttering. This research offers a …

This research investigates the consumer purchase intention of products with geographic
indications (GIs) based on a sample of 351 valid responses in three representative regions …