Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success
With the rise of social media, companies are engaging in a new type of cause-related
marketing classified as “You Share, We Donate”(YSWD) campaigns. YSWD campaigns …
marketing classified as “You Share, We Donate”(YSWD) campaigns. YSWD campaigns …
The Effect of Brand Awareness and Social Media Marketing on the Intention to Use Medical Check-Up Services at the Universitas Indonesia Hospital
B Al Aufa, KY Sipahutar - Proceedings, 2022 - mdpi.com
Hospitals use technology to support the marketing of their service products, including MCU
services. This study aims to determine the relationship between brand awareness, social …
services. This study aims to determine the relationship between brand awareness, social …
THE INFLUENCE OF CONTENT MARKETING, TECHNOLOGY INNOVATION AND CUSTOMER ENGAGEMENT ON SME'S: Received: 17th April 2023; Revised: 31st …
AA Mohammadi, A Seetharaman - Socialis Series in Social …, 2023 - socialisjournal.org
The purpose of this study is to understand how social media characteristics, such as content
marketing, technology innovation, and customer engagement, influence small and medium …
marketing, technology innovation, and customer engagement, influence small and medium …