Growing in popularity, social media and related channels (eg Instagram, Twitter, and TikTok)
are utilised as sources for sharing information with the power to influence consumers and …

Social media have progressed drastically in building successful consumer engagement both
in brand building and sustainable consumption. This paper is a review of the articles …

The actions and policies enacted by today's youth hold profound implications for future
generations, underscoring their pivotal role in advocating for climate issues. Younger …

There are continued predictions that user engagement with pro-environmental campaigns
on social media could increase the likelihood of users engaging in more pro-environmental …

There are grounds to assume that the use of nonpolitical, entertainment-oriented Social
Media (SM) may dampen democratically relevant outcomes. However, research has largely …

Virtual influencers (VIs) are an increasingly popular form of endorsers used in marketing
campaigns. With their human influencer counterparts sometimes involved in scandals and …

This study examines the impact of social media influencers'(SMIs) intimate self-disclosure,
environmental concern, and spending self-control on consumers' sustainable food purchase …

Green influencers are crucial in promoting sustainable lifestyles, but their impact may vary
depending on their audience. Their behavioral effect might be limited if they were mainly …

Social media influencers have become an indispensable part of social media, informing
audiences, especially young ones, about various topics, such as beauty, lifestyle, or food …

ABSTRACT Countries in the Gulf Corporation Council (GCC) are undergoing tremendous
social and economic change in a bid to transform their societies into thriving knowledge …