Consumer Online Buying Behavior on Social Media Platform in Malaysia: A Conceptual Paper
FN Bakly, HM Yusop, N Abdullah… - Journal of International …, 2024 - journal.uitm.edu.my
The increased utilisation of social media platforms has been observed to influence
consumer behaviour, particularly in online shopping context. This study aims to propose a …
consumer behaviour, particularly in online shopping context. This study aims to propose a …
[PDF][PDF] Product Branding and Customer Patronage of Champion Breweries Plc.'s Products, Uyo, Akwa Ibom State, Nigeria
IC Uford - aksujacog.org.ng
The study examined the effect of product branding on customers' patronage of Champion
Breweries products in Uyo, Akwa Ibom State. The research design adopted was a survey …
Breweries products in Uyo, Akwa Ibom State. The research design adopted was a survey …
[PDF][PDF] The Interplay of Internet Marketing Dimensions and Customers' Purchase Intentions toward Virtual Banking Services in South South, Nigeria
UE Udonde, NA Eno, OB Attih - iiardjournals.org
The researchers examined the interplay of internet marketing dimensions and customers'
purchase intentions toward virtual banking services in South South, Nigeria. The core …
purchase intentions toward virtual banking services in South South, Nigeria. The core …
[PDF][PDF] Social Media Platforms and Consumer Buying Behaviour of Products in Akwa Ibom State, Nigeria
OB Attih, UI Francis, KE Essiet - aijbm.com
This study was carried out to examine the relationship between social media platforms and
consumer buying behaviour of products in Akwa Ibom State, Nigeria. The survey research …
consumer buying behaviour of products in Akwa Ibom State, Nigeria. The survey research …