Individuals seek and value choice freedom, firms provide consumers ever‐increasing
opportunities to exercise it, citizens worry about protecting their right to choose freely, and …

During a fire evacuation, once an individual perceives cues from a fire event, they must
interpret them to assess the new situation and determine whether action is required. It is …

Eating plays a central role in many social activities, and there is ample evidence to suggest
that social context exerts a pervasive and powerful influence on what, and how much …

Why are some nudges ineffective, or at least less effective than choice architects hope and
expect? Focusing primarily on default rules, this essay emphasizes two reasons for this. The …

Drawing on customer inspiration and social default theories, we investigated the mechanism
by which consumers are “inspired by” social media influencers (SMIs) and “inspired to” …

Choice architecture tools, commonly known as nudges, powerfully impact decisions and can
improve welfare. Yet it is unclear who is most impacted by nudges. If nudge effects are …

From failures of intelligence analysis to misguided beliefs about vaccinations, biased
judgment and decision making contributes to problems in policy, business, medicine, law …

An “illuminating” study that reveals the different ways social change occurs—for readers of
Freakonomics and Thinking, Fast and Slow (The New York Times) How does social change …

Our ability to make choices is fundamental to our sense of ourselves as human beings, and
essential to the political values of freedom-protecting nations. Whom we love; where we …

As a result of the dramatic increase in global population, food waste, and unsustainable
practices, the United Nations urges the promotion of edible insects as an alternative food …