As the higher education market becomes increasingly competitive, Chinese universities are
competing to develop brand marketing programmes on social media platforms, with …

Purpose Online impulsive purchasing is growing exponentially, and website-related factors
play a substantial role in this phenomenon. This study provides a comprehensive and …

Purpose This study investigates the relationship between social commerce adoption
determinants, perceived trust and purchase behaviour among pastry product consumers …

This research aims to investigate the impact of characteristics of electronic word-of-mouth
(eWOM), including Information Quality, Information Credibility, Information Quantity; and …

Social media is a powerful advertising tool in today's competitive business environment.
Though social media advertising is helping businesses reach out to consumers through …

Social media marketing has vastly benefitted businesses, including the development of
brand identity via solid communication channels. Innovative marketing tools have proven …

The principal aim of the researchers was to know the influence of social media as a
marketing platform for food-related products in the new normal. To achieve this aim, the …

The study sought to examine the purchasing behaviour of consumers on social commerce
platforms. The classical sequential consumer decision making process was queried for its …

Masyarakat mengalami kondisi yang tidak biasa selama kurang lebih 2 tahun terakhir.
Bahkan pemerintah fokus untuk menyelesaikan pandemi baik secara financial maupun …

Youtube advertising is gradually becoming a form of advertising that attracts many
enterprises and customers. This research is based on a survey of 450 customers in Vietnam …