Purpose For many consumer neuromarketing researchers, the use of functional magnetic
resonance imaging has been the most preferred neuroscience technique. However …

The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

Over the last 10 years advances in the new field of neuromarketing have yielded a host of
findings which defy common stereotypes about consumer behavior. Reason and emotions …

The emerging discipline of neuroeconomics employs methods originally used in brain
research for investigating economic problems, and furthers the advance of integrating …

Until now, economic theory has not systematically integrated the influence of emotions on
decision-making. Since evidence from neuroscience suggests that decision-making as …

Interest in the neural systems underlying social perception has expanded tremendously over
the past few decades. However, gaps between behavioral literatures in social perception …

Following the development of advanced neuroimaging techniques, the growing interest in
studying the brain's response to marketing stimuli resulted in the birth of consumer …

Neuromarketing uses the latest advances in brain scanning to learn more about the mental
processes behind customer purchasing decisions. The purpose of this exploratory research …

Die Erklärung sozialen Handelns ist eine Kernaufgabe der Sozialwissenschaften.
Ausgehend von den beiden Konzepten der Definition der Situation und der variablen …

Purpose–The purpose of this paper is to provide a brief overview of the methodology of
several brain imaging techniques and in particular, functional magnetic resonance imaging …