This study aims to synthesize the extant network marketing research and propose directions
to advance this research domain. The key findings show that social cognitive theory and …

Despite a plethora of research studies on service quality, in general, and electronic (e)
service quality, in particular, studies often focus on either understating the dimensions of e …

Environmental changes push hotels to seek additional and innovative channels to market
their products/services while maintaining a high occupancy rate and revenues with lower …

This study aims to analyze the effect of marketing distribution on customer experience
management (CEM), customer relationship management (CRM), and customer loyalty. This …

Organizations are becoming increasingly concerned about the growing influence of
electronic marketing (eM) for having sustainable business operations, which is on the rise …

Talent management as a concept is not new; however, few studies have investigated the
association between talent management and social capital despite the fact that the …

Multi-level marketing or what is called network marketing is a form of direct selling, a rapidly
evolving trend and continuously grow. MLM businesses have a certain characteristic …

Abstract Multi-Level Marketing also known as Network Marketing is an exceptionally
interesting strategy for the distribution of goods and services. Multi-level Marketing is a …

The Maldives launched the first nationwide destination loyalty programme in 2020 named
'Maldives Border Miles', officially implemented on 1st January 2021. This case study …