Purpose Given the increased significance and rapid growth of an ageing population, this
review paper aims to define the mature consumer segment chronologically to resolve …

Purpose Despite the prominence of ethics in mainstream marketing and sales literature,
studies on the role of unethical sales practices remain sparse. As a result, we sought to fill …

Technology, and particularly the internet, has transformed consumer and business
behaviours. An ageing population is impacted by these contextual and operational changes …

Purpose The purpose of this paper is to better understand the role of LMX relationship in the
business-to-business ethical decision making process. Drawing on leadership and ethical …

Purpose This paper critically examines the effectiveness of male anchor in cross-gender
endorsements and questions whether it can truly deliver positive outcomes for advertisers in …

This paper explores the concept of consumer vulnerability in the context of older consumers'
packaging interactions. Consumer vulnerability is viewed as a situational state of …

This study presents a phenomenological inquiry into the lived experiences of discriminated
consumers to understand how they liberate themselves from offline marketplace …

Gender balance has been a declared goal in business and society for decades as gender
diversity leads to more equality and better decision-making, enhances financial performance …

This article highlights the generative properties of context for consumer experiences of
racism and discrimination. Drawing from conceptualizations of context in social …

Using performative knowledge production to explore marketplace exclusion | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …