We review the fast-growing work on salience and economic behavior. Psychological
research shows that salient stimuli attract human attention bottom up due to their high …

The poor can and do save, but often use formal or informal instruments that have high risk,
high cost, and limited functionality. This could lead to undersaving compared to a world …

Inattention is a central, unifying theme for much of behavioral economics. It permeates such
disparate fields as microeconomics, macroeconomics, finance, public economics, and …

We show that most US food, drugstore, and mass-merchandise chains charge nearly
uniform prices across stores, despite wide variation in consumer demographics and …

Behavioral development economics applies theories and ideas from psychology and
behavioral economics to the study of questions in development economics. We begin by …

We model the dynamics of discrimination and show how its evolution can identify the
underlying source. We test these theoretical predictions in a field experiment on a large …

We study inaccurate beliefs as a source of discrimination. Economists typically characterize
discrimination as stemming from a taste-based (preference) or accurate statistical (belief …

Can low-cost marketing tools that are used to enhance business performance also
contribute to creating a better world? The authors investigate the role of online social media …

In many economic decisions, people estimate probabilities, such as the likelihood that a risk
materializes or that a job applicant will be a productive employee, by retrieving experiences …

Building on a textbook description of associative memory, we present a model of choice in
which a choice option cues recall of similar past experiences. Memory shapes valuation and …