This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Social influence plays a significant role in shaping consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …

This research aims to determine which dimensions of online convenience influence
generation z consumers' cognitive and affective attitudes and online impulsive buying …

Although customer engagement's (CE) effects on marketing-related outcomes are well
documented, its broader impacts on life domain constructs (eg, subjective well-being [SWB]) …

Public health officials enforced several measures to contain the COVID-19 pandemic that
affected grocery stores, such as limits on store capacities and enforcement of masks and …

As a new form of poverty governance, government officials' livestreaming e-commerce of
agricultural and sideline products has been booming since the outbreak of the coronavirus …

The study aims to fill literature gaps in the use of adaptive selling on social media platforms
by observing consumer and sales force behavior in the consumer electronic market. The …

Given the significant practical value impulsive buying brings to destinations, it has
increasingly become a popular topic in tourist behavior research. However, few studies have …

Purpose This study examines the impact of physical environmental factors on customer
retention in fast-food restaurants/cafeterias. Furthermore, this study examines the mediating …

Purpose The study aims to examine fast fashion consumers' negative in-store experiences
focusing on the effect of the two store environment factors, product overload and store …